Brand
Realistic Open Minded Individuals (ROMI) are based along the oldest canal in Amsterdam, the capital city of the Netherlands. Since 1993, ROMI have been creating homeware & lighting for your home with hard work, dedication and above all, pleasure! They get their inspiration from urban life in the city, but also nature gives them plenty of ideas. They love simple yet strong design in pure materials.
Brand
It's about RoMi was established in 1993 in a small attic in Amsterdam. We are Realistic, Open Minded, Individuals; we are RoMi. Over the years, we have evolved as a company. From the early days of making our mark on the interior decoration branch and later moving towards lighting to becoming an exclusive lighting brand.
Urban lighting is inspired by bustling cities and characterized by a refined and industrial design. The concept is simple; each creation is a reflection of a city. As urban spirits, we want to do some good by giving back: first by being conscious & thoughtful about our actions & how it impacts the world around us. Then, by taking adequate action.
After launching our sustainable brand Good&Mojo in 2016, we wanted to do more - in 2019 we started supporting the Eden Reforestation Projects as well, and we planted over 300.000 trees so far.
SHOP COLLECTIONOne tree is planted for every lamp we sell!
We compensate for our CO2 emissions by planting trees.
We partnered up with Eden Reforestation Projects in 2019.
- store CO2
- restore natural habitat for fauna & flora
- prevent erosion & landslides
- also provide better water retention
- purify water
- create better farming opportunitiesand therefore, more stable income
A tree is planted by Eden Reforestation Projects for every lamp we sell.
Not only do you help us and them plant trees to become carbon neutral but you also help people. Our donation is used create fair employment opportunities for people living in poverty.
You can help create a global impact that saves lives & nature.
Eden Reforestation Projects’ "Employ-to-Plant" methodology begins with
- providing fair wage employment to people living in extreme poverty
- in exchange for producing, planting, and protecting millions of native trees every month
As employees continue to earn a consistent income, they start to afford basic necessities for their families and themselves that were once far out of reach.
- Nepal
- Haiti
- Madagascar
- Indonesia
- Mozambique
- Kenya
- Honduras
- Nicaragua
But it does not stop there! We are taking part in this virtuous cycle.
400 million
Trees planted since 2004
100 million
More trees to be planted by 2025
1 trillion
Trees are to be planted to reach Eden's Vison
What is the necessity of planting trees?
- Fight deforestation
- Restore forests
Madagascar April 9, 2008
Madagascar April 9, 2020
it's about RoMi was started in 1993 in a small attic in Amsterdam.
We are RealisAc. We are Open-Minded. We are Individuals. We are RoMi.
Over the years, we have evolved as a company. From the early days of making our mark on the interior decoration branch and later moving towards lighting to become an exclusive lighting supplier.
With this transformation, we have also seen the market evolve and the world around us evolves.
As well as the emergence of the online industry.
We consume more and more every year and this has a great impact on our planet and on people on different scales. These evolutions have a cost: an environmental one (which can lead to a social cost).
The awareness grows to become responsible about what we buy, where it comes from, who is producing and the negative repercussions/effect.
As urban spirits, we can say that the world is one big village and yes, indeed we are all intertwined together. This big village has one home: Earth. We believe that our home, our planet is just like the Mojo: you know when you have it, you know when it’s gone, so better take great care of it and make the most of it while it’s all here. That is the foundation for believing in “it’s never too late to make a change and do some good”.
We want to do some good by giving back: first by being conscious & thoughtful about our actions & how it impacts the world around us. Then, by taking adequate action.
Our first step was to work on sustainable lighting. The idea sprouted in the early 2010s and we developed models with materials like the first biodegradable lamp and bamboo.
With Ame, we slowly cultivated this seed which later led to the creation of the first sustainable lighting brand in the world. After 3 years of intense product development, we launched in January 2016, the GOOD&MOJO brand. The concept is simple: we only use recycled, recyclable or sustainable materials. We coupled this concept with a good social cause: for every lamp you buy, we donate to the “WakaWaka Foundation”. DonaAons will be used to purchase and distribute solar lamps around the globe to communities living off-the-grid. Our motto is “Buy light, Give light”. Since 2016, we have helped over 6.000 families. Our goal is to help 14.000 families worldwide by 2025.
In the meantime, after launching Good&Mojo, we did not want to stop there and we investigated how we could offset our CO2 emissions but this time for both our brands. Over several years, we have searched for the best partner and we selected “Eden Projects”. We have been partners since 2019. For each lamp you buy, we will plant a tree. In 2019 alone, we have planted over 50.000 trees. Our goal is to plant 50.000 trees each year. Our intent is to entirely offset our CO2 emissions from the production & transportation to our warehouse in the Netherlands and also to the end consumer.
Explore IT'S ABOUT ROMI Collection
We see ourselves as small giants. A small team but with long arms and few pairs of hands to get the job done. We know that a set of small actions can create great change. Jump aboard with us! Let us make our cooperation worthwhile.