Brand
Zuiver [adjective] means ‘Pure’ in Dutch. ‘Zuiver’ to us means clean, pure and true designs for everyone, but not just anyone. Born in 2011 and rooted in Westzaan - a little village northwest of Amsterdam, The Netherlands - we believe that creativity makes the world more comfortable. Creativity can take the world to places we never imagined, but the most important place of all will always be home. Creating a safe haven, where you can calm down and be yourself. To make your own space as comforting as can be and evoke a sense of home. With our contemporary range of furniture, lighting and accessories we bring forward-looking materials, ideas and designs into any home. Tomorrow’s designs for today’s interiors.
Brand
Zuiver [adjective] means ‘Pure’ in Dutch. ‘Zuiver’ to us means clean, pure and true designs for everyone, but not just anyone. Born in 2011 and rooted in Westzaan - a little village northwest of Amsterdam, The Netherlands - we believe that creativity makes the world more comfortable. Creativity can take the world to places we never imagined, but the most important place of all will always be home. Creating a safe haven, where you can calm down and be yourself. To make your own space as comforting as can be and evoke a sense of home. With our contemporary range of furniture, lighting and accessories we bring forward-looking materials, ideas and designs into any home. Tomorrow’s designs for today’s interiors.
SHOP COLLECTIONYour home is always at the forefront when we begin the product development journey, with a real focus on creating furniture for everyday homes while treating our planet with the utmost respect.
Tomorrow's designs for today's interiors
Philosophy
Contemporary design and well-made products are things that we think everybody should be able to have. It’s the reason we do what we do. Our approach is simple but the belief behind it is much bigger. We want our products to be more than just furniture. We’re about design and function but also experiences, memories, families, comfort, the every day, the unusual, and the unexpected.
What we do
We believe that great design should be accessible to all. This means we design for the interior, any interior, in any room, in- and- outdoor, no matter the style. Our collection is ever-evolving. Yet, it remains consistently relatable and accessible. Our purpose is to inspire and help create the look you want. Making your journey as easy as possible along the way, by providing timeless design with forward-looking materials, in an ever-evolving yet harmonious range of pieces that enhances the spaces you interact with daily.
History
Zuiver was founded in 2011, we started with a dream to design tomorrow’s interior icons for everyone and every space. The scale of what we do may have changed. But the reason we do it hasn’t. Today, Zuiver is well etched in the interior design industry. Our collection is sold in more than 80 countries over 5 different continents.
When we design, we design for the future - not only in how our products look, but also the wider impactthey have. We need to rethink the decisions we are currently making when it comes to natural resources.As a mum of three, I want my children and future grandchildren to grow up in the same world as I did.
Sustainability
We are not a sustainable brand. Up until now, Zuiver has taken the first steps towards sustainability. We introduced the first sustainable product designs in our collection (indicated in this catalogue with a sustainability logo). In 2019, we presented our Thirsty chair, made of 60-100 upcycled PET bottles. In 2021, we introduced a new conscious edition of our iconic Albert Kuip chair series, a bioplastic version containing 42.5% coffee residue, and the Good Plastic Desk in collaboration with The Good Plastic Company. In 2022 we launched The Ocean Chair, made of 100% ocean plastic.
Zuiver is part of the Zuiver Group, a family of interior brands, driven by our desire to make spot-on interior products available to everyone. As a frontrunner in the furniture design field, we feel it’s our responsibility to minimise our environmental and social footprint by exploring alternative materials and production methods. ‘Spot on Responsibility’ is our internal strategy that was introduced in 2019 in order to transform how furniture is made and (re)used. It outlines the actions we are taking to move our business, and the design industry as a whole, towards a more innovative and responsible future. We do this because resources are limited and for us, taking action on climate change and recognising human rights are non-negotiable. Every single product we design and sell has some connection to natural resources. We are ready to make new choices in order to treat our planet with the utmost respect and to minimise our company’s social and environmental footprint.
Explore ZUIVER Collection
